Speakfluent

Fun characters and brand identity for Staffordshire Spanish classes

Task

A great brand is so much more than a logo or visual identity - a brand is the expression of the character of the company, it's your story. So when language tutor Tim Smith said his Spanish and French tuition classes were all about fun and bringing the language to life, I came up with a snappy company name and created two fun new characters to tell his story and sell his brand. The characters Louis and Jose represent the two areas of his business and their hand-drawn style add to the fun laid-back nature of Tim's classes and help his firm stand out with a unique and fun identity. The website design reflects this with a modern, bright and fun design to truly reflect the Staffordshire company’s brand values. The whole thing is different, fun and approachable – just like Tim’s classes!