I worked with Aurora Media and fellow designer Jon Barraclough on this groundbreaking project which aims to expel deep-grained stereotypes and sell the virtues of Liverpool to a local, national and global audience.
Working for Liverpool Vision, we devised the concept behind the It’s Liverpool and I’m Liverpool campaigns which were launched in support of the Liverpool Plan project.

It was a challenging project with the aim of letting the city, its residents and its visitors tell the story of Liverpool’s renaissance.
I worked with Aurora to realise the creative expressions of the campaign, and worked with Jon on a 48-page book, an exhibition as well all as the social media and printed support material for the launch event. I also designed some T-shirts to be sold in Liverpool One supporting the campaign.

Mocha produced a superb film, Mark McNulty and Pete Carr provided evocative photography while Clarity Creation produced the campaign website, in what was a truly collaborative project.

The project has garnered support from creative thinkers, sports stars, business leaders, community champions and artists and we are all very excited to see where it leads.

Press coverage


Suarez Backs Campaign

LFC Online video report

Daily Post & Echo


vist the campaign website