Didsbury Lounge wanted to bring something different to the high street in the South Manchester district. A brand was needed that would stand out among the chain bars and clubs in the area.

I created an irreverent and brand identity that remained high quality whilst also being a little subversive. My work included a creative concept, logo design, tagline and full visual identity, signage and illustrations to be used across the interior and marketing materials. I also created printed materials as well as providing a concept website design to be passed on to third party developer.

As well as the brand identity, some fun experiential marketing campaign concepts were put together to create a buzz around the area in the run up to the launch.