Liverpool Innovation Park

Creation of a brand story and brochure for Liverpool Innovation Park

Task

Combining my copywriting, graphic design and branding skills with Active Profile PR in Liverpool, to conceive a new marketing tagline and visual design language for Liverpool Innovation Park, in Merseyside. Incorporating the original brand identity and logo created by Liverpool-based agency Alexander MacGregor Ltd for Norwepp in December 2007, the concept is based on the connectivity the park provides at every level... professional, technological, geographical and personal. A visual language was developed which echoes the triple rhythm of the tagline and can be used across all the park's marketing materials.