I worked with Archetype Studio, Liverpool, to realign the brand identity of the Blue Coat School Liverpool.
The Liverpool Blue Coat School is a voluntary aided grammar school with academy status located in Wavertree, Liverpool, England. It is the only grammar school in the city.
The challenge for the school was to communicate to its various audiences that it is a forward thinking, modern educational institution while respecting its 300-year heritage.
We worked with the school and key stakeholders to create the school’s brand story, and refreshed the visual identity and aligned it all in a visual style to be expressed digital and print platforms.
I created a visual language that was bold and with a timeless quality but which was also very simple for anyone at the school, including the children, to apply to any work or materials they produce.
I also expressed this language digitally by creating the concepts and designs for the school’s new website which will be launched in early 2014.